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Understanding Google Analytics
Thursday, September 29, 2011 from 11:30 AM to 1:00 PM (EDT)
Join us for lunch at River City Brewing Company on Sept. 29 as Tommy Hobin, local web analytics trainer from Mind Jar Media, provides an in-depth overview of the power of using Google Analytics. Learn which online marketing efforts are working, and which ones are not, so you can better allocate your budget to the ones that work!
Have a website? Find out how your visitors (and potential customers) are using it.
An e-commerce site? Discover how to close more sales using analytics tools.
Using social media like Facebook and Twitter? Evaluate which of these sources generates better leads and sales.
Topics discussed include:
- The story of analytics
- How to understand the basics
- What great tools are available
- How to take action based on your website's analytics
Time: Lunch is served at 11:30; guest speaker begins at noon
Bonus: Attendees will receive a voucher for a free Google Analytics set-up and initial assessment of their website – valued at $225!
Tommy Hobin holds a Masters Degree in Digital Marketing from Full Sail University. Tommy is also Founder and Owner of Mind Jar Media, a Jacksonville-based Digital Marketing Agency offering search engine optimization, pay-per-click advertising, social media training and web analytics. Mind Jar Media is one of the few agencies backed by both experience and education in traditional and Digital Marketing.
About our Educational Lunch Programs:
Your ticket gives you access to the program and includes lunch. Our speakers tend to present for an average of 50 minutes, with time for questions and answers after the program.
When & Where
AAF-Jacksonville is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. Along with its fellow chapters and the 4th District, AAF-Jacksonville is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF-Jacksonville fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.